Sports media giant ESPN is launching a new direct-to-consumer streaming service, ESPN DTC, on August 21, the network announced Wednesday.

A new era for Disney’s ESPN, born and raised on cable, is starting in two weeks: The sports media giant will launch its new previously announced stand-alone streaming service on Thursday, Aug. 21. The launch date is “timed for a marquee stretch of live sports programming across ESPN platforms,

And at the same time, the company announced a major deal with the WWE, bringing its premium live events, including WrestleMania, SummerSlam, and the Royal Rumble, to the service beginning next year, as well as an expanded rights deal with the NFL, including the NFL Draft, and a bundle that includes the NFL+ streaming service.