The spokesperson additionally told us that the company had never claimed or implied that its accounts were actually PG-13 rated or that they had been certified by the MPA. Instead, the company says, its new rules were guided by the PG-13 standards, which it says there is a legal precedent for.

The Motion Picture Association has sent a cease-and-desist letter to Meta, objecting to the social media platform's use of filters inspired by the PG-13 movie rating system for content moderation on Instagram for users under 18.

Meta AI's photo editing tools can be found in Instagram Stories when tapping the paintbrush icon. Users can describe what they want to add, remove, or change.