Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Well, look no further than the Samsung Galaxy S25 Ultra – or the Apple's iPhone 16 Pro Max? With Samsung's Unpacked 2025 event now behind us, we now have two brand-new current generation powerhouse smartphones on the market: The new Samsung Galaxy S25 Ultra and Apple's iPhone 16 Pro Max.

At first glance, the Galaxy S25 Ultra looks similar to the phone it replaces, but it's slimmer and lighter than the incumbent device. In terms of dimensions, it's very closely matched with Apple's iPhone 16 Pro Max: there are fractions of a millimetre difference between the two, but Samsung is almost 10g lighter.

Samsung ended its latest Galaxy Unpacked event by announcing the Galaxy S25 Edge -- the slim model that has been rumored for months.

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Before you buy the Samsung Galaxy S25, you should know it's worse than the bigger models in a few key ways — here's how.

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

The Samsung Galaxy S25 range will not include an SD card port, but you have other options for expanding your phone's storage.

Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

There's no stylus or four cameras, but they've got all the AI fixings, plus a base of 12GB of RAM on both Galaxy S25 models.

Samsung launched the S25 series which comes in three variants — the S25, S25+ and the S25 Ultra. The S25 starts at $799, the S25+ starts at $999 and the S25 Ultra starts at $1,299. Samsung touted improved artificial intelligence features as it looks to stay competitive against Apple and increasingly-competitive Chinese players.