ASMR videos are everything political ads are not. Soft and soothing, they’re a sensory experience listeners say they like for relaxation, insomnia, and stress relief. By contrast, political ads tend ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest campaign might be a step too far (for me at least). Letting its iconic Whopper do ...

There's an old saying: The best way to get someone's attention is to whisper. Enter Zoe Kravitz's ASMR ad for Michelob ULTRA Pure Gold. It's all whispers and taps, and it has my full attention. Not ...

Alabama football coach Nick Saban has added a new skill to his résumé: ASMR videos. Oh yes, the Crimson Tide coach has partnered with Aflac to provide ASMR and advice on getting insurance. The ...