Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
NUREMBERG, Germany (Reuters) - If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender. However, with such ...
“Even today in the digital age, the No. 2 pencil remains the required writing implement for students taking standardized tests in the U.S.,” said Ryan Raffaelli, professor at Harvard Business School.