Nearly two-thirds of marketers believe that brand loyalty is a deep affinity built over the long term with customers who deeply love your brand. But a new study from GWI, commissioned by Razorfish, ...

The robots didn't come for our jobs. At least, not in the way people feared. Instead of replacing marketers, AI has quietly reshaped what marketing work looks like by redefining roles, shifting team ...

For the past year, marketers have been increasingly focused on utilizing GenAI as a creative assistant. A 2024 report from the American Marketing Association showcases that nearly 90% of professional ...

Yum Brands last year launched personalized marketing campaigns driven by artificial intelligence, teasing an “AI factory” that leverages consumer data to enable its digital ecosystem. Last month, the ...

Trade shows, conferences, and other events remain critical to your B2B marketing strategy in 2026. As in-person engagement continues to rebound, marketers are under increasing pressure to deliver ...

AI is no longer optional—it’s everywhere. But for most marketing and business leaders, the question isn’t whether to use AI; it’s how. With new tools, large language models, and generative search ...

AI meaningfully changes the equation when embedded as infrastructure across campaign design. Teams can stretch limited marketing budgets further. Data analysis becomes faster. Content adapts ...

Across Canada, AI is becoming a foundational part of how organizations operate, innovate and compete – guided by a distinctly Canadian approach. What’s emerging is not just a story of acceleration, ...