And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

The next wave of AI innovations in context, emotion and memory could represent significant new additions to marketing capabilities.

Scroll your LinkedIn feed or scan your latest launch calendar. You will notice something odd: Virtually every value proposition uses a similar phrase: “AI-native,” “Harnessing the power of AI,” or ...

Without governance, agentic AI can undermine brand integrity, introduce compliance risk and create decision-making opacity ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

Across the region, AI now underpins content development, media optimisation, customer experience, forecasting, and performance analysis. In many organisations, it has become embedded into everyday ...

Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.