This Alabama Department of Commerce hat went viral on "The Today Show," now you can purchase it online. Here's how much and where to get one.

Thanks to a bit of free, spontaneous advertising, millions of Americans are now familiar with the “Made in Alabama” brand popularized by the state’s Commerce Department. Last Tuesday, NBC’s “Today” ...

Alabama Crimson Tide hats, featuring a variety of logos, are now available at FOCO and Fanatics. No matter the season, there’s a lid for you. Camping trips. Beach days. Gamedays. Keep the sun out of ...

It's a term that traditionally embodies a hard work and dependability in everyday life. It also speaks true with sports. And, despite Alabama basketball's high-flying, fast-paced offense, it's also a ...

The offense for LSU may have been offensive in ‘Bama’s 21-0 win, but the championship hats sure aren’t. The solid gray hat sports the Alabama cursive “A” on the one side and the BCS national ...

The No. 1 Alabama Crimson Tide face the No. 3 Georgia Bulldogs in the College Football Playoffs National Championship game on Monday, January 10, and theres tons of commemorative gear available online ...

HOOVER, Ala. -- Shannon Villa took a day off from work to be in the Wynfrey Hotel lobby hours before Alabama arrived at SEC Media Days in hopes of getting pictures and autographs from Nick Saban and a ...

It is well-known that every major American championship game carries with it a promise of boxes of clothing that will never see the light of day, at least on this continent. As the winners don their ...

This is Shannon. He's an Alabama fan. He was introduced to the Internet by Arkansas radio producer Bart Pohlman, who did so perfectly, writing "This is Shannon. He is an Alabama fan." Pohlman's photo: ...

BATON ROUGE—The straw hat doesn’t look so valuable. The purple band is a bit faded, and the bill is slightly frayed. If the hat hadn’t belonged to such an important figure, it would have been tossed ...