Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a new digital marketing company led by his grandson, 17 years after selling the business to Sky. The business mogul ...

A group controlled by The Apprentice star Lord Alan Sugar has posted a record profit despite falling sales, it has been ...

Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a digital marketing company led by his grandson, 17 years after selling the business to Sky. The tycoon, who fronts BBC ...

The “AMS” in Amstrad are the initials of the company founder [Alan Sugar], who is rather better known in 2017 as the British host of The Apprentice. It is not known whether he intends to lead ...

Alan Sugar invested in Harpreet Kaur Thakrar's business after she won the Apprentice back in 2022 but she later bought him ...

Of all the players in the home computer world in the 1980s, Alan Sugar’s Amstrad was a step ahead in ease of use over its competitors. The Amstrad CPC series of computers came with their own ...

Alan Sugar is back in the boardroom tonight as another ... Alan started selling electric goods out of a van and set up his first business, Amstrad, when he was just 21. But he has made most ...

Lord Alan Sugar is a renowned British entrepreneur, famed for founding Amstrad, a consumer electronics firm. He is widely recognised as the host of the UK version of "The Apprentice," showcasing ...

Lord Alan Sugar, star of the BBC show The Apprentice ... He founded, then floated his firm, Amstrad, before moving on to other business ventures, and then entering show business.

According to the BBC hype, "Sir Alan is sure that if The Apprentice was around 30 years ago, he would have won it." Not on the Amstrad evidence he wouldn't, says Alison Smith in the FT.

His company, Amstrad, which is named after his initials (Alan Michael Sugar Trading), was sold to BSkyB in 2007 for £125 million. In 2008, he stood down as the company's chairman to focus on ...

Amshold Trading, which is controlled by the former chairman of Tottenham Hotspur, has reported a pre-tax profit of £10.8 ...