Sweating underneath your makeup can cause a whole slew of frustrating problems. Between dripping, caking, and smudging, all it takes is a few minutes outside in hot temps to completely destroy your ...

I've been waiting for the perfect moment to use the new Alima Pure Holiday Modern Jewel Box Eye Makeup set and figured dinner with a cutie in December was just right. Amber dusted my top lids with the ...

The makeup section of a department store is a carefully crafted experience. The perfumey smell. The shiny, sleek packaging. The beautifully made-up purveyors of the perfumey, sleek packaging. The ...

When vegan mineral makeup line Alima Pure told me that they thought I would love to wear blue eyeliner for the summer, I actually laughed. My minimalist makeup look (with bright lipstick on days when ...