How The LEGO Group Turned Soccer Fandom Into Its Next Big Play

The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...
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Building history: The LEGO Group teams up with Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. to celebrate the magic of football

New exclusive content featuring football legends Ronaldo, Mbappé, Messi, and Vini Jr. building the LEGO® Editions FIFA World Cup™ Official Trophy kicks off a whirlwind of LEGO® football celebrations ...
WNEM-TV

LEGO model builder showing Lions pride before playoff game

AUBURN HILLS, Mich. (WNEM) – A master model builder at LEGOLAND Discovery Center in Michigan is showing his Lions pride by decorating the LEGO football stadium in MINILAND Detroit. The center said the ...