Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

Gen Alpha may be the newest consumers, aware of more brands than ever before. But the ones standing out are the ones ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: maskot via Getty Images Gen Alpha, kids born from 2010 onwards, are redefining how brands ...

A new exchange traded fund, the Alpha Brands Consumption Leaders ETF, has been filed with the U.S. Securities and Exchange Commission as it aims to tap into the power of consumer spending and brand ...

A, Wendy’s and Pizza Hut have embraced the viral ‘6-7’ trend, as America’s youngest consumers start gaining more influence ...

Explore how brands are adapting to the attention economy of Gen Z and Alpha, utilizing strategies like short-form video ...

A 15-year-old's Christmas list offers a glimpse into what Gen Alpha wants to see under the tree in 2025.

As millennials grow up and have kids, they’re ceding purchase power to a new audience: Generation Alpha. A recent Horizon Media study found that 77 percent of millennial parents agree that “my ...

Learn everything you need to know about Alpha Brands Consumption Leaders ETF (LOGO) and how it ranks compared to other funds. Research performance, expense ratio, holdings, and volatility to see if it ...

Insights consultancy Beano Brain released its second annual look at “The 100 Coolest Brands” among Gen Alpha in the U.S. The study focused on brand attitudes among consumers aged 7-14. YouTube took ...