Amazon’s ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent ...

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

Amazon sells the Kindle in multiple countries with two different options: ad-supported and ad-free. When purchasing various Kindle e-readers that offer ad support, the cost is subsidized by around $25 ...

Amazon has been hesitant to open its sprawling webstore to external AI platforms.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

A recent analysis challenges FTC Chair Andrew Ferguson's claims that Amazon's ad practices are "unfair and deceptive." The article argues that inflated ad prices would ultimately harm Amazon itself by ...

The FTC says Amazon misdescribed its ad auction. Amazon answers with outcomes, and concedes nobody can predict its reserve prices.