American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

Add Yahoo as a preferred source to see more of our stories on Google. “A match made in Malibu! The dream collab is about to happen… 🌴 ” American Girl brand posted on Instagram earlier this week, ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

American Girl has named for the first time a Chinese-American doll as its "Girl of the Year." On Thursday, the doll company unveiled Corinne Tan, a Chinese-American skier. "While filled with outdoor ...

Prepare to feel like an ancient artifact. American Girl unveiled its newest “historical” dolls Wednesday: fraternal twins Isabel and Nicki Hoffman, straight out of the 1990s. They join the other ...

The recent launch of two "historical" American Girl dolls from the 1990s is making some millennial women feel very, very old. Isabel and Nicki Hoffman, the newest characters in American Girl's ...

What was your favorite American Girl doll, the one you identified with? ALLISON HORROCKS: My name is Allison Horrocks, and I am still a Molly McIntire. MARY MAHONEY: I'm Mary Mahoney, and I'm ...

"This ruins the whole point of the historical dolls!!" one critic said Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff full time ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “A match made in Malibu! The dream collab is about to happen… ...