beginning of next year to shore up its flagging fortunes in the mid-range Thai beer market. The beverage company is believed to have a 100 million baht (US$2.5 million) war chest for its advertising ...

2025 Amstel Gold Race Preview: The Amstel Gold Race is the first of the hilly Classics. The cobblestone races are over and the Brabantse Pijl on Friday takes us to Sunday’s Amstel – a new set of races ...

Some Amstel History The Amstel Gold Race was first run in 1966, making it one of the youngest Classics. The Dutch race was a dream of Herman Krott who ran the Amstel Bier team, a team which nurtured ...

Heineken East Africa on Wednesday the 15 th announced the launch of premium beer brand Amstel into the Kenyan market. Speaking at the launch event in Nairobi, Heineken East Africa General Manager Uche ...

The group, which also owns the Birra Moretti and Amstel beer brands, said net revenues increased by 14.1% to 9.97 billion euros. Heineken has become the latest drinks giant to post soaring sales amid ...