Formerly known as Apple TV+, Apple’s paid streaming service launched in November 2019 with “The Morning Show” and a slew of other originals starring A-list talent as its starting lineup, amid the standalone streaming service wars between Disney, Paramount, HBO, Netflix, Amazon and more.

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its announcement. It revealed that the Apple Original Films movie F1: The Movie, which stars Brad Pitt, will be available to stream on Apple TV (without the plus) from December 12.

The streaming service, now called Apple TV, announced the change Monday at the bottom of a press release about something else — the streaming debut of the movie “ F1 .” “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the streamer said in the release.

Apple is rebranding its Apple TV+ streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV. The company buried the news in its announcement Monday morning about the premiere date for the film F1, which will debut on the platform Dec. 12.

Apple says it’s given the streaming service a ‘vibrant new identity.’

One of the new changes in iOS 26.1 Beta 3 is an updated Apple TV icon, thanks to the fact that Apple has ditched the Plus and rebranded Apple TV+ to Apple TV.