AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

CAROLINA BEACH, NC (WWAY) — Robin Cowie is the Founder and CEO behind Skillmaker.ai. The Carolina Beach-based company is using virtual and augmented reality to train auto technicians. Cowie’s Career ...

The technology needed to electrify and automate cars is coming of age in tandem with the technology that powers augmented reality. Automakers keen on capturing the attention of their customers, and ...

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 ...