Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy.

As technology is advancing with each passing day, augmented reality (AR) has also been under the limelight and it has been under question because it’s advertised to bring change in the packaging ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially, it ...

The student explored how implementing augmented reality (AR) technology could potentially enhance packaging sustainability by reducing the need for excess materials and production processes. This ...

eBay detailed the project in a blog post this week, saying the solution avoids the “hassle” of sourcing shipping packages. By using augmented reality, users can try out different box sizes before they ...

White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...

Much like Skittles, augmented reality (AR) comes in many different varieties, and mixing those “flavors” together can sometimes lead to very fruitful outcomes. At Pack Expo International's 2020 ...