For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

The Dolby/BMW 7 Series press information states that the 7 Series and iX3 Long Wheelbase models mark just the start of Dolby Atmos’s rollout across BMW’s vehicle portfolio, with the feature set to ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...

A personal BMW dream garage, brought to life through sound. This video features the best exhaust tones from some of BMW’s most iconic performance models — including the legendary M6 and M5 with their ...

BMW M GmbH and Hans Zimmer co-develop the emotionally engaging driving sound. — © BMW BMW M GmbH and Hans Zimmer co-develop the emotionally engaging driving sound ...

Film composer Hans Zimmer, famous for his work on Inception, The Dark Knight Trilogy, The Lion King and more, has been tabbed by BMW to develop drive sounds for the carmaker’s future electric vehicles ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Maserati Just Certified A Forgotten 1950s Racing Icon BMW unveils XM Label Soundmachine, a DJ stage SUV built by apprentices.

Few BMW features stirred up such a strong, near-violent reaction from the enthusiast community as the Active Sound Design. In case you didn’t know, the latest M models have artificial engine noise ...