You probably know that a Barbie movie is coming. It’s hard to avoid seeing the promotion. Every minute, 164 Barbie dolls are bought, mostly in the U.S., and Barbie is now a $1.7 billion toy brand. The ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
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