Ms Kim tried lip butter, hair essence and lip-and-cheek tints, and chatted with on-site staff. Read more at straitstimes.com.

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

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After years of rapid growth fueled by China, Korea’s beauty industry is reshaping its global ambitions, turning to the United ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident ...

If Korean skincare has taught us anything over the years, it’s this—great skin doesn’t come from rushing. There’s no magic ...

At the end of 2015, I took a trip to South Korea to visit friends and to finally satiate my curiosity about Korean beauty culture. (It’s a beauty editor pilgrimage.) I got a cosmetic surgery ...

Korean beauty expert Alicia Yoon is bringing the best in K-beauty skincare over to the U.S. Warning: You may find yourself officially obsessed Kaitlyn is a former Assistant Style & Beauty Editor at ...

Photographer Mihaela Noroc has been backpacking from continent to continent for the past two years to document the diversity of women around the world. She's journeyed from Myanmar to Chile and ...

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