With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it’s also the quickest way to crash and burn if an ad falls flat.

First-of-its-kind analysis of hundreds of climate-related advertisements from BP, Chevron, ExxonMobil and Shell suggests that ...

Elon Musk's X — the thing we used to call Twitter — lost lots of advertisers after he bought it. Now he's trying to get them back and, reportedly, using the implied threat of government interference ...

Netflix (NASDAQ:NFLX) has shifted its reporting strategy, no longer providing quarterly subscriber counts and emphasizing broader revenue drivers like advertising. This change, announced earlier this ...

See AI, aliens, animals, celebs and more pop up in brand spots for the night's grand run of commercials. Kourtnee covers TV streaming services and home entertainment. She previously worked as an ...

There's a rolling debate about revenue versus image, and it's playing out on the sides of our buses. The Regional Transportation Authority spent $2.9 million two years ago to repaint the city's Sun ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best ...

Amazon’s phenomenal success was built on its reputation for having the lowest prices and the most frictionless customer experience in the retail industry. For 2024, the company is projected to chalk ...

The Big Ten is once again looking toward expansion. According to a report from On3’s Brett McMurphy, the conference will look to carry over 20 teams in the near future. While no schools have been ...

Gamepad and Smartphone neon sign vector. Games for Smartphone Logotype, Emblem in Modern Trend Design, Vector Template, Light Banner, Night Vivid Video Game Promotion, Design Element. Vector Billboard ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. Netflix (NASDAQ:NFLX) has shifted its reporting strategy, ...