Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Say hello to Microsoft Advertising. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In a change that mostly affects marketers, Microsoft has ...

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom ...

Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will ...

Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...

Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will launch in ...

Microsoft has announced that Bing Ads, its advertising platform, is being rebranded to Microsoft Advertising. The change in name is meant to reflect the availability of the platform beyond the search ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.

Microsoft has confirmed that it’s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month — an expected but surprisingly cash-grabby addition to a product that still ...

Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested update here is the ability to select multiple ...

Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: "="" "=""> Microsoft announced the change in an April 29 blog post. As ...