Walk into any toy store and you'll notice sections -- sometimes aisles -- dedicated to the latest collectible trend: Blind bags and surprise packs. Since the mid 2000s, YouTube's "unboxing" videos ...

Why are we so obsessed with opening—and watching people open—blind boxes? A toy expert and a psychologist break down what’s going on behind this bizarre trend. The videos all follow the same general ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...