CFO Mandy Fields discusses the strategy finance and marketing use to help the brand reach new shoppers.

Initially limited to launches and events, the platform has expanded reminder prompts to brand awareness and traffic objective ...

PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...

With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

Click above to view Hyundai’s two Superbowl ads. Click above to view Hyundai’s two Superbowl ads. While we’re hardly advertising analysts, of all the TV spots that we endured while watching the ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

Capturing the attention of an increasingly distracted audience is a challenge that requires more than just traditional advertising. It demands storytelling—a creative, engaging, and innovative ...

As the holiday season approaches, companies need to maximize their brand exposure through efficiency, creativity and personalization with their key clients and target audiences rather than expensive ...

Direct Fairways has built its model around a straightforward premise: connect businesses with golfers through physical advertising placements at courses across the United States and Canada.

As Super Bowl LX aired on Feb. 8, it’s clear the ad game has become a new playground for health care and pharmaceutical brands. This year, with spots from Hims & Hers, Ro, Novartis, Boehringer ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...