Luxury is an infinite game, yet most brands are playing it wrong. To win, they must focus on narrative clarity, not just product quality.

Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.

As New York Fashion Week begins, American brands like Ralph Lauren and Coach flourish in the luxury market, offering ...

Luxury brands may not be as insulated as they might think, and it’s crucial to be proactive about cultivating resilience in the face of potential economic downturns. The Fast Company Executive Board ...

Indian luxury fashion is rapidly closing the gap with global giants, with domestic designers achieving significant revenue growth and scale by FY25. This shift from bridal dominance to ready-to-wear ...

Forbes contributors publish independent expert analyses and insights. Stéphane JG Girod is a Swiss-based professor covering luxury sectors. May 24, 2024, 05:00am EDT May 24, 2024, 02:00pm EDT Lancôme, ...

A sentiment that once echoed throughout the Italian luxury fashion industry was that ‘small is beautiful,’ but in the last 15 years, brands have been commercialized and pushed on a larger, global ...

Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...

More than ever, high-end brands want you to know exactly how, and where, their goods are made. They are producing enormous glossy coffee table books showing white-coated workers hand-stitching ...

Prada Augmented Skin is formulated to help skin adapt to the rapid shifts in our environment. Prada Skin and Color is now available in the US. In 2023, Prada announced that it would venture into ...

What rational shopper would pay full price for a handbag in a luxury store when a parallel trader sells it brand new and authenticated for 30% less? Luxury companies say a weak Chinese economy is ...