Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Paid visibility simply doesn’t cut it anymore. Audiences are now evaluating brands through AI-curated summaries and reputational signals, not just traditional search marketing and paid spend. And this ...

Learn the unique role of brands as a marketing tool. It delineates the differences between product and brand management, examines the ways in which brands create market value, and presents the ...

In the digital age, executive reputation is one of the biggest brand success factors. It impacts everything from brand sentiment, trust and equity to its market value. Why? Positive executive ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

WHSmith has been part of the British retail high street chain for 233 years. Yet its 480 stores were sold to Modella Capital for $90 million—without the WHSmith brand. Instead, those stores will be ...

Customer loyalty isn't bought, it's earned through meaningful engagement that reinforces your brand's unique value. While discounts might boost short-term sales, they can erode long-term brand equity ...

SAN DIEGO--(BUSINESS WIRE)--Strategic Vision (SV) today released its 2025 Brand Equity Index™ (BEI), the only metric that captures the emotional DNA of automotive brands. With more than three decades ...

Tesla's brand value collapsed by $15.4 billion in 2025, marking the 3rd consecutive year of decline and now worth less than half of its peak.