Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

Urban Outfitters Inc. URBN is strategically positioned for continued growth through its multi-brand portfolio, effective inventory management and disciplined financial strategies. With strong ...

In this traditionally slower part of the event season, it’s a perfectly natural response to audit your business strategies and workflow as you make plans for the busy year ahead. But how much focus ...

Organizations and high-profile individuals need brand reputation management to monitor public perception and protect their image in an era of misinformation and disinformation. They can avoid the ...

LONDON--(BUSINESS WIRE)--The Brand Management Services Industry market size is expected to grow over USD 1 billion, at a Compound Annual Growth Rate (CAGR) of 4.0% during the forecast period of ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

Discover the brand malady termed 'Management Strategy Dyslexia'. Learn how brands can reconnect their core narrative and purpose. Explore examples like UPI and ISRO redefining success and ...

The mergers and acquisitions (M&A) process brings with it a great deal of complexity, with brand strategy often neglected until after the deals are done and dust has settled. The fact is: Brand ...

December 8, 2021 - As a sign of the times, the name of a cryptocurrency service company will soon replace the name of an office supplies retail store on Los Angeles's professional basketball and ...

When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...