For America's 250th anniversary, Band-Aid is using nostalgia marketing and brand heritage in a summer campaign to boost ...

For brands, the goal is balance. Personalization still matters, but it must be supported by transparency and responsible data ...

In contrast, the brand marketing team creates the conditions for any campaign’s success. Branding is advertising that relies ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that ...

As AI search evolves buying behaviour, brands like Motorway are adopting a new go-to-market model that “primes” human ...

Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a ...

Puma has named Nadia Kokni as vice president of global brand marketing, replacing Richard Teyssier, according to a press release. Kokni, who officially stepped into the job Jan. 1, stands as Puma’s ...

The balance of power in the sneaker industry is shifting as legacy brands like Nike and Adidas face fresh challenges from upstarts. As newcomers including Hoka and On gain market share, Allbirds — ...

This endless debate is a false opposition. The future is the mini-lution. Before I explain this new third way, I’ll quickly outline why the revolution vs. evolution (or brand re-fresh) framework is an ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter containing many more emojis.

New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve ...