Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. These days, people don’t just Google companies; they Google ...

I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago. Let’s say his name was Manjit. As startup founders, we bonded quickly. Manjit was looking for investments for ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Executive branding isn’t a vanity project — it’s the key to unlocking boardroom access, investor trust and long-term leadership influence. Executive branding is about building a clear, authentic and ...

Loyalty today is earned through functionality, not just emotional storytelling. Seamless, useful experiences create habit-forming loyalty rooted in daily value. Integrate loyalty into your product’s ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

There’s a quiet shift happening in search marketing: one that most brands haven’t fully caught up to yet. For years, we’ve been optimizing websites for Google search. SEO experts and marketers ...

Rising food prices have sparked calla for a boycott of Sweden's main grocery chains to get them to lower prices - Copyright AFP/File Ina FASSBENDER Rising food prices ...