Although it normally takes 50+ hours for an expert to generate a custom design, the company uses “pattern engine” technology to make it happen in minutes.

NTT with IMAGICA GROUP Inc., deployed hyperspectral color control technology which was on display at the SPRING/SUMMER 2024 Paris Collection.

While Google may have yet to find a way to incorporate color-changing technology within clothing, the company did recently partner with Levi’s to create a wearable electronic jacket.