Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Network-interface card maker Bigfoot Networks has altered its go-to-market approach with a new plan to increase its retail coverage, direct sales and partner engagements -- all in a single stroke. The ...

The biopharmaceutical industry is advancing faster than ever — not just in the lab, but across commercial, operational, and policy spheres. That rapid evolution is reshaping how therapies are ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

BOSTON--(BUSINESS WIRE)--Cynet, provider of the world’s first All-in-One Cybersecurity Platform, is pleased to announce the addition of two experienced channel leaders to its executive suite. Karen ...

Channel 4 has launched its first equity strategy, ‘Equity by Design’, a framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy ...