Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

Some 72% of those within the Gen Z age group category in the United States said humor boosts their receptivity to an advertisement, and 58% admit good music keeps their interest. While 56% said the ad ...

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...

Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found. TNS, an independent research company, surveyed about 2,000 consumers 16 to ...

In a deal with media software company Strata, National CineMedia will allow agencies and marketers to buy cinema advertising in the TV spot marketplace for the first time. NCM, a national network of ...

CINEMA advertising increases consumer propensity to buy, said Australia's biggest cinema advertising company Val Morgan. It has released the results of a world-first research study which proves that ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

You always remember columns that generate reader wrath. Remember that one where I complained because on Jan. 1, 2011, Regal Cinemas canceled the newspaper ads listing movie times in Las Vegas. The ...

Arune Singh, Vice President Brand, Editorial at Skybound posts to social media, "Proud to say I storyboarded the new @Skybound Energon Universe trailer that will play before these Transformers ...

Revenue from theaters rises to $658.3 million and outpaces the overall ad trend, up a healthy 6.5%. By Paul Bond Cinema advertising in the U.S. grew nearly 13% in 2010, outpacing an overall ad trend ...