There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

You've timed your arrival perfectly: you've missed the ads, caught the trailers, and you're all set to have a great time at the cinema -- except for one thing. Here's why we think the Orange cinema ...

Cinema advertising will have 0.9% share in total traditional AdEx, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report (PMAR) 2024 released today. This would mark a ...

Revenue from theaters rises to $658.3 million and outpaces the overall ad trend, up a healthy 6.5%. By Paul Bond Cinema advertising in the U.S. grew nearly 13% in 2010, outpacing an overall ad trend ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

Are advertisements intrusive? It’s an age-old question that has been debated enough for almost all possible forms and mediums. Recently, cinema advertising got stuck in a similar crossfire of opinions ...

21 February 2008 As the population of the UAE soars and residents benefit from the region's economic boom, cinemas have seen audience numbers jump. In the past few years, the rate of movie attendance ...

Report by global advertising major GroupM shows the sector sustaining growth as multiplexes consolidate. By Nyay Bhushan Indian cinema advertising recorded a healthy 25 percent growth in 2014, ...

Cinema marketer Weischer.Cinema has launched #HilfDeinemKino, enabling you to support your favourite cinemas by watching adverts or by donating money directly. In these challenging times for cinemas, ...

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Trailers are as much a part of cinema-going as popcorn - but if you're trying to avoid the adverts, what time should you take your seat? We've canvassed the major cinema chains and spoken to experts ...