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A Pepsi Marketing Campaign Worth Half A Billion Dollars Included A Supersonic Collab
Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...
Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...
A close up on a customer filling a cup full of soda at a beverage dispenser - Nutthaseth Vanchaichana/Getty Images The common phrase, "Is Pepsi okay?" might disappoint some and excite others, ...
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