As large language models (LLMs) become increasingly sophisticated, a new discipline is emerging that goes far beyond traditional prompt engineering: context engineering. This evolving practice ...

Zapier reports that context engineering is crucial for AI effectiveness, ensuring relevant information guides responses ...

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real skills. Neither one determines whether a marketing team gets ...

While prompt engineering will remain vital, getting consistent, situationally aware results from AI models will require IT teams to build context ingestion processes for agentic AI. Organizations ...

What if the AI tools you rely on could become not just smarter, but exponentially more effective? Imagine an AI assistant that doesn’t just follow instructions but intuitively understands your needs, ...

Companies are realizing that higher AI productivity does not come from using bigger models, but rather from using AIs that understand the context they operate in. Context helps AI interpret ...

The hottest discussion in AI right now, at least the one not about Agentic AI, is about how "context engineering" is more important than prompt engineering, how you give AI the data and information it ...