At any one time, there are a number of overseas trends that will be touted as the next big thing in the United States, yet stubbornly never achieve the anticipated explosion of popularity. Nutella, ...

NEW YORK -- The coupon debate at the Mobile Marketing Association's Mobile Marketing Forum was a heated session with speakers debating whether mobile coupons can drive consumers in-store. Many of the ...

Industry giant Procter & Gamble hopes to revolutionize the coupon industry with technology that allows retailers’ existing bar-code scanners to read the coupon code on customer smartphones. Customers ...

BELMONT, Mass.--(BUSINESS WIRE)--CodeBroker, developer of mobile marketing solutions for retailers, today revealed its customers are seeing redemption rates for mobile coupons that far exceed industry ...

Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar ...

Five companies are teaming up with grocery retailer The Kroger Co. to revive coupon redemption by rolling out mobile coupons. Procter & Gamble, Clorox, Del Monte, Kimberly-Clark and General Mills will ...

This partnership aligns Scanbuy’s ScanLife mobile bar code technology that allows users to capture a 2D bar code via their camera phones, and Zavers. Zavers is Zave Network’s incentive network that ...

Mobile phone coupon company Cellfire has raised $12 million in a third round of funding. The round includes a new investor, Silver Creek Ventures, and existing ones, including Menlo Ventures and Storm ...

Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET ...

The free Yowza Mobile Coupons app wants to save you money. Armed with your location, Yowza presents you with coupons you can redeem at nearby establishments, scanned straight from your iPhone. Right ...