Cracker Barrel has announced it's changing its logo back after criticism of its new logo, including from President Donald Trump.

Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that customers love.

Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

June 10 (Reuters) - Cracker Barrel Old Country Store shares (CBRL.O), opens new tab rose nearly 30% on Wednesday after it reported a second straight quarter of surprise profit and lifted its annual ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

Cracker Barrel's push to rebrand in 2025 backfired spectacularly, and the restaurant chain has felt the consequences. The Tennessee-headquartered comfort food establishment encountered fierce ...

Diners have slammed Cracker Barrel's new menu, just months after the brand launched a botched rebrand effort, which saw it lose $94 million in a single day. Regulars revealed that they are unhappy ...

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

The Southern-themed restaurant chain reported a decrease in revenue for its fiscal third quarter, but it far exceeded Wall ...