Customer marketing is going to play an increasingly important role in how B2B companies do business. Let's face it: Fully engaged customers spend more and stay around longer. Therefore customer ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in ...

In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a ...

While most professionals would agree with the complaint that they have “too many meetings,” perhaps the real issue is that such meetings may not be particularly helpful, productive or insightful. For ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Imagine a world where businesses care. Where your wants, ...

When marketers began to build customer profiles and personalize interactions, they had good intentions, but inadvertently, many of those efforts have led to creepy and even harmful experiences, ...

Customer-oriented marketing means more than just getting customers to buy your stuff. Some companies generate sales by going cheap – buy one get one free! – or by pressuring customers. The ...

CMO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. We’ve been aiming customer marketing at the wrong target.

Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

Today's marketer knows being present where their customers are is crucial to success. Modern marketers hopefully also understand the days of pushing a message out and hoping it reaches, and then ...

B2B marketing is about generating leads, fueling pipeline, and growing revenue. A prospective buyer enters the funnel, learns about your business, and eventually becomes a lead before being passed off ...

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a ...