"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan is ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

Kawaii is anime's cutest side: from the hamster-sized sweat droplets when someone is stressed, to the iridescent blushing ...

FACE TOKYO is a new project being undertaken by ASIA KAWAII WAY, that wants to share Japan’s concept of kawaii (adorableness) with the world. FACE TOKYO comprises four types of cosmetic box that will ...

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All images courtesy of Two Kids and a Coupon Dive into a world of cuteness overload with our collection of Kawaii Snack Coloring Pages. Kawaii, the Japanese culture of cuteness, has taken the world by ...

Hui-Ying Kerr received funding from the UK Arts and Humanities Research Council (AHRC) from 2010 - 2013 as part of her PhD research on Japan in the 1980s. This is a true story. One Saturday night, I ...

Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...