The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Recognizing the significant benefits in strategic decision-making, improved customer insights, enhanced operational efficiencies and increased competitive advantage, companies are increasingly ...

Data-driven is a common business term, but few companies know what it means or how to achieve it. Learn more from Nephos CEO, Michael Queenan. “Data-driven” is a commonly-used term these days.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...