Sometimes life takes us on an unexpected path, but along the way our purpose can be much greater than we imagine. Growing up, I was a bit of an angry kid—I had a rough life. My teachers and coaches ...

A clearly defined purpose helps attract the right clients, leading to stronger, more productive relationships and minimizing issues like miscommunication and scope creep. A defined and clear “why” not ...

One of the most common questions you’ll hear when it comes to training is, "What are you training for?" or "Why are you training?" If you’re a coach and you’re not asking your clients why they’re ...

An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...