Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21 st century, in the all-digital, micro-targeting, behavioral ...

NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

In what may be the most compelling argument yet to finally end the ad industry’s long-held practice of targeting media audiences based on their demographic composition, Vice Media Group Wednesday made ...

For decades, marketers have wrestled with the same challenge: how to connect messaging and media targeting with the real motivations that drive consumer behavior. We’ve had endless cycles of targeting ...

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many ...

Patient engagement platform PatientPoint has launched Audience Builder, a precision-targeting tool designed to improve diversity in point-of-care marketing. Audience Builder uses medical claims as the ...