The Difference Between Diet And Zero Sugar Soda Isn't Just Taste — It's Marketing

Popular sugar-free sodas may seem like just another offering from big companies, but millions of dollars go into how each is ...
Yahoo

Jamie Dornan’s Fitness Game Is Strong in New Diet Coke Campaign

Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old ...
Ad Age

Diet Coke - Crack the Code

Diet Coke - Crack the Code Super Bowl XXV was played on Jan. 27, 1991, less than two weeks into Operation Desert Storm, the U.S.-led war to reverse Iraq's invasion of Kuwait. As the Washington Post ...
Ad Age

Diet Coke - Just One Reason Duet

Diet Coke - Just One Reason Duet Following up on a musical Super Bowl spot starring Don Johnson and Wayne Gretzky the year before ("The Move Is On"), Elton John and Paula Abdul belt out a duet for ...

Forget Diet Cherry Coke, Coca-Cola adds new holiday soda flavor

For decades, Coca-Cola and PepsiCo dominated the soda market, with rivals fighting for a distant third place. In the soda space, Keurig Dr Pepper has become the clear number three, and Dr Pepper ...