Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.
Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of Direct Mail: Business Insights 2026, examining ...
If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct ...
PostcardMania reports growth in 2025 across multiple sectors, led by renewed demand for traditional direct mail and accelerated automation.
Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
How to Boost Your Business With Direct Mail Automation and Retargeting — a Detailed Beginner’s Guide
Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...
Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...
As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts. The luggage manufacturer and retailer Tumi last year ...
SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Fifty percent of marketers have decreased their television advertising budgets over the past year, while 35 percent have increased direct mail and online advertising budgets, according to a survey of ...
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