Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the ...

A "menacing" Disney advert featuring a severed body has been banned by the advertising regulator, which said it was likely to frighten and cause distress to children. The Advertising Standards ...

Created with AI assistance. Quality assured by Metro editors. The race to be the best Christmas advert for 2025 is well underway now, with Disney being the latest brand to offer sentimental festive ...

Add Yahoo as a preferred source to see more of our stories on Google. A still from a Disney-inspired advert for Alzheimer's Research UK. We're big Disney fans here at Creative Bloq, but we have to ...

The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic. On Wednesday, Disney announced the addition of its first-party ...

Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.

Add Yahoo as a preferred source to see more of our stories on Google. Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation ...

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...

Disney is following through on stated plan to raise streaming prices (welcome news to investors if not to many consumers), as well as launching a bundled version of Disney+ and Hulu and expanding the ...

Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...

A still from the Predator Badlands film that was not included in the advert banned by the ASA A "menacing" Disney advert featuring a severed body has been banned by the advertising regulator, which ...