The 40-day boycott, organized primarily by faith leaders, protests the retailer chain's decision to reverse DEI initiatives.

Customers of Target and other major retailers have been asked to boycott Target for 40-days during Lent as a form of protest.

Target is facing a 40-day consumer boycott over the company’s shift away from diversity, equity and inclusion (DEI) policies.

Activists and leaders say Target “spit in the face of Black people” by cutting out its DEI policy in response to a White House push to remove the initiatives.

In response to Target's DEI reversal, some shoppers are boycotting the retailer as Amazon, Walmart freezes loom. Here's why ...

A 40-day boycott of Target begun by a metro Atlanta pastor officially started on Wednesday. New Birth Baptist Church Dr.

Pastor Dr. Jamal Bryant, leading the "Target Fast," urges Target executives to restore DEI policies, hoping the boycott forces a reversal. Click here for important updates to our privacy policy.

Dr. Jamal Bryant, pastor of New Birth Missionary Baptist Church in Stonecrest, Georgia, is encouraging the Black community to “fast” from Target for 40 days beginning Wednesday, WANF reports.

Pastor Dr. Jamal Bryant, leading the "Target Fast," urges Target executives to restore DEI policies, hoping the boycott forces a reversal.