Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.

Wondering how to effectively scale your B2B multilingual PPC strategy to engage and convert audiences in new markets? Then you’ll want to check this out!

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.

Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...

Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.

To get a better idea of what's working in B2B advertising in this day and age, Demand Gen Report caught up with Dmitri Lisitski, CEO and Co-founder of Influ2, a person-based marketing platform.

Fraser Hynes, director of Millward Brown Corporate, explains how B2B brands can connect to customers on an emotional levelWhat would happen if you asked everyone at your next meeting to name their ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

UK SMEs generated £1.9 trillion during 2017. Yet some B2B brands are reticent to target this booming sector. And reticent B2B marketers always ask the same questions: what exactly does SME advertising ...

Salesforce, for example, recently found that LinkedIn’s CTV ads reached four times as many on-target impressions compared to linear TV, according to a recent case study. “On-target impressions,” in ...

Rather, it’s just one of many examples of financial inefficiency in B2B marketing and companies need to measure volume, quality and dollar efficiency together to make better decisions.

B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year's estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will ...