A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

An advertising media plan is a strategy for marketing your business through certain media channels to achieve a business goal, such as raising brand awareness to obtain new customers. Maximizing your ...