BATNA is an acronym for “Best Alternative To a Negotiated Agreement”. It is a term coined by Rodger Fisher and William Ury in their 1981 best-seller Getting to Yes: Negotiating Without Giving In.

Opinions expressed by Entrepreneur contributors are their own. So, you’re ready to negotiate with your VC, and you know this will be a zero-sum game. Every decision is a shift of risk, reward or ...

How can we get what we really want and at the same time deal with the needs of others in our lives? Perhaps no human dilemma is more pervasive or challenging. —W. Ury The Best Alternative to a ...

It’s something many negotiators agonize over. Sometimes they don’t even think they have one. It’s your BATNA, or your “best alternative to a negotiated agreement." In other words, it’s what you’re ...